Experience Design Director
I have crafted the UX of many loved products for global companies over the last 12+ years.
I do this by getting teams aligned before anyone touches the design: whether it’s developing service blueprints to get executive buy-in for a 10-month vision, coaching designers through critical design pivots, or building frameworks that help create content that help users through high-stakes decisions.
I bring adaptive leadership and operate as a player-coach to dynamic teams by developing design frameworks and nurturing collaboration.
Brands worked with
Managing Air Booking experiences through volatility
Lead to Principal Designer • 2019-23 | Multi-year Roadmap UX
I led 4 designers and a design technologist across multiple product releases.
Customer stories
Awake’s expertise transformed my vision into success with creativity, precision, and a deep understanding of my goals.
Sarah Mitchell
Founder of Chipsland
Facts & numbers
91%
“clients recommend our design services.”
Customer stories
Their creativity and attention to detail transformed our brand completely!
Customer stories
“Awake Design Agency brought our ideas to life with exceptional creativity and precision, exceeding expectations.”
Sarah Mitchell
Marketing Head at TalentConnect